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description: The space we're in affects us.
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# Digital Rennaissance Paradise

You may have heard us refer to the world our brand lives in as a **"Rennaissance Paradise,**" and this is because we believe the world of Web3 is on the cusp of entering its own Renaissance.\


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If you were around for the design evolution of Web 2.0, you would understand what we mean by this.&#x20;

The aesthetic during the early days of Web2 consisted of **beveled and embossed buttons, rounded corners, bright colors, and some unsightly gradients**.&#x20;

However, this changed as time progressed.

As developers, designers and artists had only just been granted access to the world of digital design and tools, it took some time before a more refined aesthetic emerged.

The world of Web 3 is still blossoming, but you can see the early signs of a renaissance in its design, with more attention being paid to crafting how the digital world looks and feels rather than simply defaulting to the "CyberPunk Aesthetic" that we believe is overly relied on in the digital space.

The aesthetic of the digital world we live in, like the Renaissance, is constantly evolving, and we're not quite there yet, which is where BLOOM comes in.&#x20;

As we approach an immaterial existence, we should remember that technology will only enhance what it means to be human. We can still enjoy the traditions, culture, and environments that have brought us to where we are today while using technology as a tool for our next evolution as human beings.

There will come a time when we may spend most of our waking lives in a digital world.

Let's be honest. No one wants to spend that time in inorganic and artificial environments such as an all-metal spaceship or bland white room without any plant life.&#x20;

> Humans need nature.

### Emotional Design

Just as the world's greatest architects pay attention to how a space influences how you feel, we should be paying the same attention to our digital world as we are emotional beings, after all.&#x20;

**Architectural psychology is the invisible bond between humans and the spaces we're in.**&#x20;

It's similar to how we feel about someone—when we're home, we feel relaxed, peaceful, or energized by our surroundings.

The space we're in affects us.&#x20;

[Specialized cells in the hippocampal region of our brains](http://www.sciencedirect.com/science/article/pii/S0376635716302480) are attuned to the geometry and arrangement of the spaces we inhabit, and we know that buildings and cities can affect our mood and well-being.

Architecture is all about creating spaces that enhance our lives, not removing us from that emotion.

Whether sitting in the living room on your favorite chair, sipping a cup of coffee or strolling through a luscious green park, the feeling is about interacting with the space around you.\
